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7. Intercast Programming Available Today

A growing number of television networks already supply Intercast content. The following sections describe how some content providers are presently using Intel Intercast technology to enrich consumers' television watching experience.

7.1 CNN

Intercast programming is available on CNN (Cable News Network) 24 hours a day, seven days a week in the form of the CNN News Digest. News Digest complements CNN's award-winning television news coverage, providing viewers with updates every half hour on the top stories from around the globe. News Digest also provides hypertext links so users with an Internet connection are just a click away from more in-depth information on a particular story on CNN Interactive's website (www.cnn.com).

CNN also uses Intel Intercast technology to offer users a personalized stock-tracking feature based on S&P Comstock stock data.

7.2 MTV

MTV (Music Television, a Viacom network) has also adopted Intel Intercast technology to enhance programming during its prime-time MTV offerings, as well as on M2, a new 24-hour music channel that will feature Intercast programming 24 hours a day, seven days a week.

7.3 NBC

NBC is enhancing the appeal of its popular program offerings, such as Dateline: NBC, NFL games and Homicide: Life on the Street, by transmitting relevant Intercast content with the respective program's video content. For example, Intercast programming associated with the prime-time police drama Homicide, such as clues to the identity of the murderer or FBI files on various suspects, --engages users of Intel Intercast technology-enabled PCs more fully in the plot by allowing viewers to solve crimes along with the detectives on screen.

During the fall 1996 season, NBC delivered Intercast programming during select National Football League games each week, using the technology to illustrate key NFL plays and deliver game statistics, athlete bios, and other information related to the game. And, NBC supplemented the television broadcast of the 1996 Olympics with more than 85 hours of Intercast content, confirming that the new medium is proven and reliable.

7.4 QVC

QVC, the 24-hour cable network focused on shopping, is using Intel Intercast technology to broadcast web pages that provide descriptions and graphics related to the item being sold on-air. In addition, QVC will allow viewers of its Intercast programming to order the on-air item by clicking a link that connects to QVC's website. The enhanced product information is available around the clock, every day of the week.

7.5 WGBH

WGBH, a provider of programs for the national Public Broadcasting System, is broadcasting Intercast content with its popular NOVA program in the Boston area.

 

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